We are constantly bombarded with advertisements across various mediums. From online platforms to print publications, billboards, and television screens, an average person encounters almost 400 ads daily (excluding brand exposures). However, only a mere 3 percent of these advertisements manage to leave a lasting impression. This means that out of the multitude of ads we encounter, only about twelve truly engage us. 

To stand out against the noise, designs need to be unique and relevant. Creating meaningful impact through your campaigns involves leveraging customer knowledge to craft unique and appealing creative that speaks to your audience. 

We have compiled some top print ad ideas from different brands that have created inspiring designs using creative thinking and a deep understanding of their audience.

1. Flag of flags - Norwegian Airlines

Originally created in 2015 by the Stockholm-based agency M&C Saatchi, "Flag of Flags" ad showcases five concealed flags within Norway's flag. Each flag represents a destination like France, the Netherlands, and Finland, along with corresponding prices. The ad campaign’s success can be attributed to the fact that it appeals to people’s sense of discovery and adventure. The hidden flags inside the Norwegian flag create a sense of intrigue and curiosity, and people are drawn to the ad to find out more about the campaign and the airline’s destinations. It’s an outstanding reminder of how a clever and well-executed idea can capture people’s attention and make them take notice.

2. Sharper than you think - WMF

Usually, the process of cutting things in the kitchen often results in a messy aftermath. However, the WMF knife advertisement defies this norm. In their popular 'Sharper Than You Think' print ad, they demonstrate its ability to make precise cuts even through a wooden cutting board. The ad persuades its audience of the knife's efficient use in the kitchen through strategic use of materials, results, and arrangements.

3. Buckle up, Stay Alive - Quebec Automobile Insurance Society

Addressing driving safety is a daunting creative task. an advertisement must strike a balance between provoking a strong and enduring impression whilst still being creatively sound. The campaign for the Quebec Automobile Insurance Society is one such example. This campaign addresses the ongoing challenge of encouraging people to wear seatbelts. The simple image portrays the driver's life dates printed on a car seat, with the year of death covered by the seat belt - emphasizing the powerful concept behind this simple idea.

4. Making Neighbors - FedEx

The world is becoming more interconnected, resembling a global village where information, goods, and ideas flow freely. FedEx, a leading global logistics company, exemplifies this trend in its advertisement. Through its extensive delivery network, FedEx demonstrates its ability to connect people worldwide. The strategic "Making Neighbors" campaign highlights FedEx's global presence and connectivity, emphasizing its capability to deliver goods quickly and efficiently. As a result, continents feel closer, and physical distance is no longer a barrier when sending or receiving packages.

5. Both sides of the argument - The Guardian US 

These print ads for the American launch of the British newspaper The Guardian, featuring illustrations by Noma Bar, cleverly showcase both sides of core political debates in the US. Whether it's surveillance and security, women in the military, or gun control, each poster presents two perspectives using the same image. These posters were displayed at key locations, across the country, as outdoor ads and mobile billboards. It's a smart campaign that effectively plays with perception, both visually and in terms of the issues being discussed.